Stories are viewed quickly — people tap through them in seconds — so Stories ads need to communicate instantly. They can be images, videos, or carousels, and they include a call-to-action that people can tap to visit your site, send a message, or take another action.
Strong Stories ads lead with the message, keep text and logos inside safe zones away from the top and bottom edges, use motion to stop the tap, and make a single clear request. Because Stories and Reels share the same vertical shape, one well-made vertical asset can serve both.
Example
A retailer's Stories ad shows a 'Weekend Sale — 30% Off' message in the first frame, followed by three products and a Shop Now button.
How Sloss Digital uses it
We design dedicated 9:16 creative for Stories and Reels with message-first framing and safe-zone layouts.