01 · Overview
What is CTV and programmatic advertising?
Connected TV advertising delivers video ads to viewers streaming on smart TVs and devices — through apps and services like Hulu, Roku, Samsung TV Plus, and other ad-supported streaming platforms. Programmatic advertising is the technology underneath it: automated auctions that buy ad inventory across CTV, display, online video, and digital audio in milliseconds, targeted to specific audiences rather than broad time slots.
Together they replace the spray-and-pray model of traditional TV with precision. Instead of buying a show and hoping the right people are watching, you target households by location, demographics, interests, and even first-party data — then measure outcomes like site visits and conversions, not just estimated impressions.
Sloss Digital approaches CTV and programmatic as a performance and brand channel in one. We buy premium, brand-safe inventory, target the households most likely to convert, and connect exposure to real business results with closed-loop measurement — so big-screen advertising is accountable, not just impressive.
02 · Who it's for
Who CTV & programmatic is for
These channels suit brands that want TV-caliber presence with digital accountability — and advertisers ready to scale beyond search and social.
- Local and regional businesses that want affordable, targeted TV presence
- Growing brands seeking reach beyond saturated search and social auctions
- Multi-location and franchise brands needing geo-precise household targeting
- Advertisers who want to retarget streaming viewers across their other devices
- Companies that value brand-building but still demand measurable results
03 · Our approach
Our approach to CTV & programmatic
We bring discipline and transparency to a space that's often a black box.
- 01
Audience & inventory strategy
We define the households and audiences worth reaching, then map them to premium, brand-safe streaming and programmatic inventory — avoiding the low-quality placements that plague open exchanges.
- 02
Targeting & data activation
We layer demographic, geographic, behavioral, and first-party data to focus spend on the right homes — and exclude the ones that will never convert.
- 03
Cross-device & measurement setup
We connect CTV exposure to downstream behavior, enabling cross-device retargeting and conversion tracking so we can prove impact, not just delivery.
- 04
Optimize for outcomes
We continuously prune underperforming inventory, shift budget to what drives lift and conversions, and report on real outcomes with full transparency into where your money goes.
04 · What's included
What our CTV & programmatic management covers
A full programmatic stack across screens and formats.
Connected TV (CTV/OTT)
Non-skippable, full-screen video on premium streaming apps, targeted by household and audience.
Programmatic display
Banner and rich-media placements across the open web and premium publishers, bought efficiently in real time.
Online video (pre-roll)
Video inventory beyond YouTube, extending reach across the broader web.
Digital audio
Ads on streaming music and podcast platforms to reach audiences in screen-free moments.
Geofencing & location targeting
Reach audiences by precise location — neighborhoods, competitor locations, or event venues.
Cross-device retargeting & measurement
Follow exposed households across devices and tie campaigns to site visits and conversions.
05 · Results
What results to expect
We hold CTV and programmatic to standards traditional TV never could:
- Premium, brand-safe reach among precisely-targeted households
- Measurable lift in site visits and conversions, not just impressions
- Lower waste through audience targeting and inventory pruning
- Cross-device retargeting that compounds with your other channels
- Full transparency into spend, placements, and performance
06 · Pricing
How CTV & programmatic is priced
Programmatic media is typically priced on a CPM (cost per thousand impressions) basis, with management as a percentage of spend or a flat retainer. We prioritize transparent buying so you know what's media versus tech versus management.
| Model | How it works | Best for |
|---|---|---|
| Percentage of ad spend | Management as a percentage of media. | Scaling, multi-format programs. |
| Flat retainer | Fixed monthly management fee. | Defined, steady media budgets. |
| Managed service CPM | Transparent CPM inclusive of management. | Advertisers wanting simple, all-in pricing. |
07 · Comparison
CTV vs. traditional TV advertising
Connected TV keeps the impact of television while fixing its biggest weaknesses.
| Factor | Connected TV | Traditional TV |
|---|---|---|
| Targeting | Household & audience-level | Broad by program/time slot |
| Entry cost | Low — flexible budgets | High — fixed buys |
| Measurement | Conversions & site visits | Estimated reach |
| Flexibility | Real-time optimization | Locked-in placements |
| Retargeting | Yes, cross-device | No |
08 · FAQ