What is CTV and programmatic advertising?
Connected TV advertising delivers video ads to viewers streaming on smart TVs and devices — through apps and services like Hulu, Roku, Samsung TV Plus, and other ad-supported streaming platforms. Programmatic advertising is the technology underneath it: automated auctions that buy ad inventory across CTV, display, online video, and digital audio in milliseconds, targeted to specific audiences rather than broad time slots.
Together they replace the spray-and-pray model of traditional TV with precision. Instead of buying a show and hoping the right people are watching, you target households by location, demographics, interests, and even first-party data — then measure outcomes like site visits and conversions, not just estimated impressions.
Sloss Digital approaches CTV and programmatic as a performance and brand channel in one. We buy premium, brand-safe inventory, target the households most likely to convert, and connect exposure to real business results with closed-loop measurement — so big-screen advertising is accountable, not just impressive.
Who CTV & programmatic is for
These channels suit brands that want TV-caliber presence with digital accountability — and advertisers ready to scale beyond search and social.
- Local and regional businesses that want affordable, targeted TV presence
- Growing brands seeking reach beyond saturated search and social auctions
- Multi-location and franchise brands needing geo-precise household targeting
- Advertisers who want to retarget streaming viewers across their other devices
- Companies that value brand-building but still demand measurable results
Our approach to CTV & programmatic
We bring discipline and transparency to a space that's often a black box.
- 01
Audience & inventory strategy
We define the households and audiences worth reaching, then map them to premium, brand-safe streaming and programmatic inventory — avoiding the low-quality placements that plague open exchanges.
- 02
Targeting & data activation
We layer demographic, geographic, behavioral, and first-party data to focus spend on the right homes — and exclude the ones that will never convert.
- 03
Cross-device & measurement setup
We connect CTV exposure to downstream behavior, enabling cross-device retargeting and conversion tracking so we can prove impact, not just delivery.
- 04
Optimize for outcomes
We continuously prune underperforming inventory, shift budget to what drives lift and conversions, and report on real outcomes with full transparency into where your money goes.
What our CTV & programmatic management covers
A full programmatic stack across screens and formats.
Connected TV (CTV/OTT)
Non-skippable, full-screen video on premium streaming apps, targeted by household and audience.
Programmatic display
Banner and rich-media placements across the open web and premium publishers, bought efficiently in real time.
Online video (pre-roll)
Video inventory beyond YouTube, extending reach across the broader web.
Digital audio
Ads on streaming music and podcast platforms to reach audiences in screen-free moments.
Geofencing & location targeting
Reach audiences by precise location — neighborhoods, competitor locations, or event venues.
Cross-device retargeting & measurement
Follow exposed households across devices and tie campaigns to site visits and conversions.
What results to expect
We hold CTV and programmatic to standards traditional TV never could:
- Premium, brand-safe reach among precisely-targeted households
- Measurable lift in site visits and conversions, not just impressions
- Lower waste through audience targeting and inventory pruning
- Cross-device retargeting that compounds with your other channels
- Full transparency into spend, placements, and performance
How CTV & programmatic is priced
Programmatic media is typically priced on a CPM (cost per thousand impressions) basis, with management as a percentage of spend or a flat retainer. We prioritize transparent buying so you know what's media versus tech versus management.
| Model | How it works | Best for |
|---|---|---|
| Percentage of ad spend | Management as a percentage of media. | Scaling, multi-format programs. |
| Flat retainer | Fixed monthly management fee. | Defined, steady media budgets. |
| Managed service CPM | Transparent CPM inclusive of management. | Advertisers wanting simple, all-in pricing. |
CTV vs. traditional TV advertising
Connected TV keeps the impact of television while fixing its biggest weaknesses.
| Factor | Connected TV | Traditional TV |
|---|---|---|
| Targeting | Household & audience-level | Broad by program/time slot |
| Entry cost | Low — flexible budgets | High — fixed buys |
| Measurement | Conversions & site visits | Estimated reach |
| Flexibility | Real-time optimization | Locked-in placements |
| Retargeting | Yes, cross-device | No |