Insights
The Sloss Digital learning hub
Practical guides, platform deep-dives, and clear definitions to help you make smarter marketing decisions — whether you run campaigns yourself or just want to understand what your agency is doing.
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Latest articles
- SEO & GEO
Generative Engine Optimization (GEO): How to Get Cited by AI
What Generative Engine Optimization (GEO) is, and how to make your content quotable by AI answer engines like ChatGPT and Google AI Overviews.
June 10, 20262 min readRead article - CTV & Programmatic
What Is CTV Advertising? A Plain-English Guide
Connected TV brings digital's targeting and measurement to the biggest screen. How CTV advertising works, and why it's no longer just for big brands.
June 2, 20262 min readRead article - Meta & Social
Meta Advantage+ Explained: When to Use It (and When Not To)
Meta's Advantage+ campaigns hand targeting and budget to AI. Here's what they are, when they shine, and when a manual structure still wins.
May 26, 20262 min readRead article
Glossary
Marketing terms, explained
Quick, plain-English definitions of the acronyms and concepts that come up most in digital advertising.
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