Blog
Insights & guides for performance marketers
Practical, no-fluff guidance on Google Ads, Meta, CTV, and the shift to AI-driven search — written by the team in the trenches.
- SEO & GEO
Generative Engine Optimization (GEO): How to Get Cited by AI
What Generative Engine Optimization (GEO) is, and how to make your content quotable by AI answer engines like ChatGPT and Google AI Overviews.
June 10, 20262 min readRead article - CTV & Programmatic
What Is CTV Advertising? A Plain-English Guide
Connected TV brings digital's targeting and measurement to the biggest screen. How CTV advertising works, and why it's no longer just for big brands.
June 2, 20262 min readRead article - Meta & Social
Meta Advantage+ Explained: When to Use It (and When Not To)
Meta's Advantage+ campaigns hand targeting and budget to AI. Here's what they are, when they shine, and when a manual structure still wins.
May 26, 20262 min readRead article - Google Ads
How Much Do Google Ads Cost for Lead Generation?
A plain-English breakdown of what Google Ads really cost for lead generation — media budget, management fees, and the levers that move your cost per lead.
May 12, 20263 min readRead article
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