Carousels let you show several products, highlight different features or benefits, tell a story in sequence, or walk people through a process — all in one ad. Each card can link to a different page, and Meta can automatically order the cards by performance.
Carousels work well for e-commerce catalogs, real estate listings, before-and-after sequences, and multi-step explanations. The first card carries the most weight, since many people never swipe, so it should stand on its own and give a reason to keep going.
Example
A home builder's carousel features five model homes, each card showing a photo, a price range, and a link to that home's page.
How Sloss Digital uses it
We use carousels for multi-product offers and step-by-step stories, leading with the strongest card and testing card order.