About the Alabama Sentinel
The Alabama Sentinel covers the stories, issues, and developments that matter across Alabama. Where the Huntsville Commerce Report concentrates on the business and economy of North Alabama, the Sentinel widens the lens to a statewide readership — a complementary brand that broadens our footprint across the state.
Like the rest of our network, the Sentinel isn't a side project — it's a strategic publishing asset. A statewide audience deepens our first-party data, multiplies the premium, brand-safe ad inventory we can offer clients and partners, and opens doors across Alabama that a media-buying-only agency simply doesn't have.
Who it reaches
The Sentinel reaches an engaged audience of readers across the state of Alabama.
- Readers and news followers across Alabama
- Business owners, professionals, and community leaders
- Civic-minded residents who follow state and local issues
- Audiences beyond the Huntsville / North Alabama market
How Sloss Digital leverages it
A statewide brand compounds our value to clients in three concrete ways.
Statewide first-party data
Engagement across a statewide audience produces first-party signals we can use to sharpen targeting and modeling well beyond North Alabama.
Premium ad placements
More owned, brand-safe inventory for client advertising — sponsorships, display, and content opportunities in a trusted statewide environment.
Statewide partnerships
A respected statewide presence opens co-marketing, editorial, and community relationships across Alabama.