Video campaigns put your ads in front of YouTube's enormous audience — on phones, computers, and increasingly on TV screens through connected TV. Subtypes let you choose the goal: efficient reach (maximize unique viewers), non-skippable reach, target frequency (reach the same people a set number of times), video views, or ad sequences that tell a story across several ads.
Video campaigns are priced mostly by CPM or cost per view, and they're strongest at building awareness and consideration. For direct response — leads and sales from video — Google now steers advertisers toward Demand Gen, which has absorbed conversion-focused video. Most growth programs use both: Video for reach, Demand Gen for action.
Example
A regional bank runs a target-frequency Video campaign so households in its footprint see its brand story about three times a week on YouTube and connected TV.
How Sloss Digital uses it
We use Video campaigns to build efficient reach in a client's market — including on the living-room TV — and pair them with Demand Gen and Search to turn that awareness into leads.