Local Services Ads are a Google ad product built for local service businesses like home services, legal, and healthcare. They sit above traditional search ads, display your reviews and a trust badge, and charge you per lead — a call or message — rather than per click.
Eligibility requires passing Google's verification, including background, license, and insurance checks that earn the Google Guaranteed or Google Screened badge. Invalid leads can be disputed for a credit, which keeps the effective cost per real lead in check.
Example
A plumber appears at the top of 'emergency plumber near me' with a Google Guaranteed badge and pays only when a customer calls through the ad.
How Sloss Digital uses it
We manage verification, profile and review optimization, budgets, and lead disputes so LSAs deliver affordable, high-intent leads — often alongside Search ads.