The conversion funnel models how strangers become customers, typically through stages like awareness, consideration, and conversion (and often retention afterward). It's called a funnel because the number of people narrows at each stage.
Mapping your funnel reveals where prospects drop off, which channels serve each stage, and where optimization will have the biggest impact. A healthy program addresses the whole funnel — creating demand, capturing it, and converting it — rather than a single stage.
Example
A visitor sees a YouTube ad (awareness), later searches and clicks a Google ad (consideration), then submits a form on a landing page (conversion).
How Sloss Digital uses it
We map each client's funnel, match channels to stages, and remove friction at every step — so more of the traffic we generate turns into qualified leads and revenue.