When Advantage+ creative is on, Meta can apply optional enhancements based on what each viewer is likely to respond to. Examples include adjusting brightness and contrast, generating variations of your primary text and headlines, expanding images to fit different placements, adding music to images, and animating static images. Each enhancement can be turned on or off individually.
These tools can lift performance by tailoring a single ad to many contexts, but they also mean the ad people see may differ from what you designed. Brands with strict guidelines, and regulated industries, should review which enhancements are enabled and preview the outputs.
Example
An auto dealership enables text variations and image expansion, so its ad automatically fills vertical Reels placements and tests several versions of the headline.
How Sloss Digital uses it
We enable Advantage+ creative enhancements selectively — keeping the ones that respect a client's brand and turning off any that could misrepresent the offer.