These ads start a chat with a preset greeting and optional quick-reply questions, letting prospects ask about pricing, availability, or details in an app they already use. They can run under several objectives — Engagement for conversations, Leads for capturing qualified leads in chat, or Sales for purchases completed through messaging.
Conversational ads work especially well for businesses that sell through dialogue: services with custom pricing, local appointments, and high-consideration purchases. Their success depends on fast, staffed responses or a well-designed automated flow; slow replies waste the intent the ad created.
Example
A wedding venue runs click-to-WhatsApp ads; couples who tap them get an instant message asking their date and guest count, then a coordinator follows up.
How Sloss Digital uses it
We use click-to-message ads for conversation-driven businesses, with qualifying auto-replies and response-time commitments so chats turn into booked appointments.